About Us

Since 2011, Potent Hockey has established itself as a leading brand that specializes in digital hockey training technologies and innovative product solutions. As a brand with a passion for hockey, Potent Hockey is dedicated to creating high-quality products that can help players of all skill levels master the game. At the heart of the Potent Hockey brand story is a commitment to innovation and technology. With a deep understanding of the challenges faced by players looking to improve their skills. Potent Hockey has invested heavily in the development of digital training technologies that are designed to help players maximize their potential.

We are honored to have received the 2025 Innovation Excellence Award from CorporateLiveWire, solidifying our position as the world's largest Original Design Manufacturer (ODM) of digital training products in the hockey industry.

This recognition places us at the forefront of innovation, enabling partnerships with top hockey brands worldwide. With over 70 patented digital technologies integrated into our innovations, we empower players to revolutionize their game and train without limits.

By manufacturing all our products in-house and selling them directly online, we lead in swiftly bringing new innovations to market. Our commitment to continuous improvement ensures we enhance athlete training experiences, evolving our technologies to elevate performance to new heights.

While currently shipping to Canada and the United States, we are expanding our distribution globally. From state-of-the-art training aids to advanced digital tools and robotics, Potent Hockey products consistently lead in technological innovation, designed to be effective, user-friendly, and accessible for players of all levels.

As a brand, Potent Hockey is driven by a passion for the game, and a belief in the transformative power of technology. By combining digital innovation with traditional hockey training methods, Potent Hockey is helping to usher in a new era of high-performance hockey, and is empowering players around the world to reach their full potential on the ice.

Our goal is simple, we want you to join us on this exhilarating journey as we redefine hockey training with breakthrough technology, empower athletes, and elevate their training to new and exciting heights.